SOSTAC planning for e-marketing

What is SOSTAC?
SOSTAC is a cyclic process and is most powerful planning systems for e-marketing. It contains all the crucial elements for perfect marketing structure. SOSTAC means Situation, Objectives & Strategy, Tactics, Action & Control. Each area is not discrete, but there is some overlap during each stage of planning and once we can revisit again and redefine the process.
 
Here each stage is described briefly-
1.    Situation Analysis: It covers the areas like current internal business audits, external audits and also SWOT analysis.

2.    Objectives: Corporate objectives of internet marketing, detailed objectives, online value promotion

3.    Strategy: Strategy mainly covers the plans on how to fulfill the objectives.

4.    Tactics: It reviews the tactical e-tools and the details of the marketing mix; product, promotion, price, place & people.

5.    Actions: Indicate specific tasks, resources, partnering & outsourcing, budget including cost for promotion, maintenance & development. Here, we should also take care of legal issues, risk assessment.

6.    Control: This area covers on how to manage the strategy process and what other improvements are to be made.

If you use SOSTAC structure, you will become an expert in writing marketing plans to specific marketing communication tools to marketing communication plans to e-marketing plans.

So, why not have a discussion on effective SOSTAC marketing plans for your organization? Our Marketing Team in VR can assist you in having a SOSTAC marketing plan for your business. You can mail us at vizagrecruits@gmail.com.