Techniques for traffic Building

In this article I am going to tell about some techniques for traffic building. I think you have heard many at times about the online techniques that use the network effect of the internet to drive traffic to a website, like- Search Marketing, Viral Marketing, Search engine optimization, etc… But the promotional mix usually have both online and offline techniques, with their own strengths and weaknesses.

Online & Offline options available in the promotional mix for traffic building for a website or micro site are-
1.    Search Marketing: Here we can include Search Engine Optimization (SEO), Pay Per Click advertising (PPC), Trusted Feeds.

2.    Online PR: Some services like Media alerting services, Portal representation, Blogs and RSS are used as online PR.

3.    Online Partnerships: In partnerships, we will include- Link-Building, Affiliate Marketing, Sponsorship.

4.    Interactive ads: Banners or rich media, Dynamic or behavioral, sponsorship comes under interactive ads.

5.    Opt-in e-mail forms: Cold e-mail, Co-branded e-mail, 3rd party e-newsletters will come under this category

6.    Viral Marketing: Pass-along, Prompted, Incentivized

7.    Offline communications: In offline communications, there are many techniques like- Advertising, Personal selling, Sales promotion, PR, Sponsorship, Direct mail, Exhibitions, Merchandising, Packaging, Word-of-mouth.

These are some of the options in communication mix for traffic building.
VR Consultancy has been providing Online Marketing in all the above areas, which gives good traffic to your website and increase the traffic to your website. Contact us for more information. Or Mail us at vizagrecruits@gmail.com.